Deciding how best to invest a pension pot cache is anything but childs play, whatever Gideon (Chancellor G Osborne) says. If you’re thinking: an extravagant party, a gold-plated smartphone, an endangered animal as a housepet, then just hold on a moment.  Science has confirmed what we all knew deep down anyway -- that the key to happiness is to spend money not on possessions, but on experiences. So we thought we’d take a look at the most common windfall-spends to see which will provide the most (and best) experiences:

Is an electric bike a sensible, green investment?

Like any revolutionary, zeitgeist changing mode of wonder-transport, the Electric Bike is subject to its fair share of stigma.

Electric bike riders have to contend with the accusation that their preferred mode of transport is cheating, their electric powered bicycle isn't really saving energy and the implication can be that the ebike rider is self-righteous for even bothering. But how do these myths hold up under scrutiny?  Is it wise to invest? Read on:

We're bashing more myths!

Last time on Electric Bike Mythbusters, we tackled head-on a few of the unfortunate myths that make the lives of e-bike riders slightly more awkward every day. "Isn't that cheating?" bystanders ask; "Aren't you just shifting all of your emissions over to the power stations?"; "Did we really fight two world wars so you could ride around on a scooter while pretending to be a cyclist?"

We like to think that the above myths were well and truly obliterated by the previous article (and we're right), but alas, others remain. Here they are:

Changes to UK electric bike regulations come into effect during April 2015 and again in January 2016.  Here's our summary of what you need to know.

Brief history of UK ebike law - Updated 28-01-2016

Red tape has been blessedly absent from electric bike ownership. Unlike most other forms of motorised transport, e-bikes don’t require registration, license plates or insurance, and anyone over the age of 14 can ride them legally in the UK.

Unfortunately, disparities between EU and UK legislation have long allowed for a ‘grey area’ when it comes to the specifics. Now (at long last) the Department for Transport has moved to harmonise Britain’s own electric bike laws with the rest of Europe. But what does that mean for me and you?

A foolproof guide to finding your next electric bike, that's a perfect match for what you need and one that will love you back.  After all, finding an electric bike for the long haul is about so much more than choosing the prettiest model and clicking ‘Add to Basket’.

Electric Bikes - The Only Way to Holiday?

E-biked up with nowhere to go? We had a long (and longing) look at some of the places we'd most like to explore on our own electric bikes. Read on for our top 5 wanderlust-provoking, e-bike friendly dream hols. Just don't blame us when you find yourself booking flights.

Preparing to Ride Your Electric Bike this Winter

It’s winter, but that doesn’t mean you should leave your e-bike languishing in the garage. Here are a few of our recommendations for you, the conscientious e-bike rider, to keep in mind in the coming wintry months. Take a look at our our short video for some simple and easy bike maintenance tasks...

We love Kickstarter. Creative people present cool projects and anyone interested helps to fund them. Predictably, it's a goldmine for clever and beautiful bike stuff. Gadgets, accessories, apparel – all sorts of innovative products that might be deemed a bit too risky by the average board of directors. And since each project is the independent creation of someone like you or me, we can enjoy the warm fuzzy feeling of helping out an entrepreneur. Who needs middle-men?

We dove in to find out which items make the best fit for the enlightened e-bike rider:

Sophie's view

How does a true philosopher choose an electric bike?

We asked our most philosophically inclined staff member if there was anything she'd like to share in our latest newsletter. Here's a bit of sage advice from Sophie: 

The oil-flecked interior of an electric bike shop may seem an unlikely source of philosophical enlightenment, but this one has turned out to be a surprising basket of metaphysical revelations.

British Electric Bike Association

Juicy are pleased to be members of the British Electric Bicycle Association (BEBA), the UK’s leading representative body on e-bikes. There are all sorts of good reasons to get your e-bike from a BEBA member, but the best is this: you can be confident of a high quality bike with full, comprehensive aftercare. Since BEBA only offer membership to manufacturers with great reputations (and who meet their particularly high standard for customer care), you can treat the BEBA logo as a seal of confidence. Here’s the second best reason to go with a BEBA member (like Juicy): our special BEBA insurance policy that’s a cracking great deal. Read on.